We never want to waste a scrap of precious metal — which is why we're discovering the next generation of creatives, while supporting circular fashion, through our first-ever deadstock upcycling project.
DEFINITION
DEADSTOCK
(ˈdɛdˌstɒk )
Jewelry that's no longer sellable due to being broken or damaged 
beyond repair, or may have gone out of sellable stock.
In November 2022, we donated £300k worth of our deadstock to 
the UK's most forward-thinking art and design college.
Competing student from MA Design: Ceramics Furniture Jewellery then upcycled the pieces into brand new designs with help from our Head of Design and their Course Director.
A chance of a lifetime, the winner's work will be turned first into a one-of-a-kind piece then into a full collection coming 2024.
THE JUDGES
WHO WAS ON OUR PANEL?
Industry-leading experts gathered to judge the students' work.
MARISA HORDERN, FOUNDER & CREATIVE DIRECTOR AT MISSOMA
SIMON FRASER,
COURSE DIRECTOR OF MA DESIGN AT CSM
EVE VAUTIER,
HEAD OF DESIGN AT MISSOMA
PHILIPPA YOUNG,
ACCESSORIES BUYER AT SELFRIDGES
BILLIE BHATIA,
FREELANCE WRITER
ELLA ALEXANDER,
CONTENT EDITOR AT THE OUTNET
Our winner is Steinunn Bjarnadóttir, an Icelandic designer and graduate of Reykjavik School of Visual Arts and TUS: LSAD in Ireland.
Steinunn’s versatile and multi-layered jewelry really stood out to us. We saw an incredible amount of potential to build on this technique and apply it to all manner of designs and forms.
Steinunn's project ‘Hnýta’ (which means 'knot' in Icelandic) is inspired by various ways in which ancient forms of armour in the Victoria & Albert Museum were tied, Icelandic culture, and knitting in her upbringing.
An ingenious re-use of discarded chains, Steinunn's design shows the power and relevance of an ancient craft passed down through generations.
@missomalondon
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