We never want to waste a scrap of precious metal — which is why we're discovering the next generation of creatives, while supporting circular fashion, through our first-ever deadstock upcycling project.
Jewelry that's no longer sellable due to being broken or damaged
beyond repair, or may have gone out of sellable stock.
In November 2022, we donated £300k worth of our deadstock to
the UK's most forward-thinking art and design college.
Competing student from MA Design: Ceramics Furniture Jewellery then upcycled the pieces into brand new designs with help from our Head of Design and their Course Director.
A chance of a lifetime, the winner's work will be turned first into a one-of-a-kind piece then into a full collection coming 2024.
WHO WAS ON OUR PANEL?
Industry-leading experts gathered to judge the students' work.
Our winner is Steinunn Bjarnadóttir, an Icelandic designer and graduate of Reykjavik School of Visual Arts and TUS: LSAD in Ireland.
Steinunn’s versatile and multi-layered jewelry really stood out to us. We saw an incredible amount of potential to build on this technique and apply it to all manner of designs and forms.
“For my designs I experimented, eventually landing on the traditional garter stitch, which has been used in knitting for many centuries.
Steinunn's project ‘Hnýta’ (which means 'knot' in Icelandic) is inspired by various ways in which ancient forms of armour in the Victoria & Albert Museum were tied, Icelandic culture, and knitting in her upbringing.
An ingenious re-use of discarded chains, Steinunn's design shows the power and relevance of an ancient craft passed down through generations.