Behind Our New Packaging
We're making moves with this makeover. It's time to dig into the design of our brand-new packaging – along with the fresh look and feel you've no doubt noticed across our channels. Let's get into it.
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Packaging with the Planet in Mind
We’ve worked hard to make our packaging as sustainable as possible, keeping the same iconic Missoma aesthetic – but we're always looking for ways to improve it.
Let's break it down:
- 100% Recyclable -/- The outer box is 100% recyclable, while the rest of our packaging is recyclable, biodegradable and re-usable.
- Environmentally Friendly Inks -/- Our printing inks are soy-based. Soybeans are an 100% renewable material, able to be grown and replenished indefinitely.
- FSC Certified -/- All the paper within our packaging is FSC certified, meaning the wood pulp comes from managed forests.
- 100% Reusable -/- Our pouches are made to be kept and reused to protect your jewelry at home or on-the-go.
We also offset the carbon emissions from our packaging operations with biodiversity projects focused on reforestation and rainforest protection.
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The Inspiration
Our signature palette has been inspired by the layers of light and depth in our jewelry with inviting and earthy tones: apricot, tan, rust, cool blue and pistachio. These tones have been carefully curated to be bright, light and exude all the good energy.

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From New Boxes to Bricks-and-Mortar
Discover how our palette has been put into action in our brand-new stores. In London? Pop by our space on Monmouth Street.