Our First-Ever Pop-Up is Here

Our First-Ever Pop-Up is Here:

It's official, we've arrived in Covent Garden. Come experience our first-EVER stand-alone store.

That’s right, we’ve popped up in London’s Covent Garden.

This is our first-ever stand-alone store and we couldn’t be more excited for you to see it.

Wrap up your gift list and get layering and stacking inside, plus attend exclusive events with some incredible partners. We’re open now 7 days a week.

Where: Unit 8, The Market Building, Covent Garden, WC2E 8RB

When: Monday to Thursday 11am - 6pm, Friday to Saturday 11am - 7pm, and Sunday 11am - 5pm. 


We’ve been working on the concept in the background for a while now, but waiting for the right time and place. When we discovered this spot in Covent Garden’s West Piazza, we knew we had to go for it. It’s the perfect place for finding gift inspiration (especially for those last-minute presents) for others and yourself, of course.

Choose from our most sought-after jewelry pieces — from best selling Icons to our collaborations, and new arrivals for FW’22 — then have your Christmas gifts wrapped for you at our bespoke wrapping station.


Missoma World

The design of our pop-up has been inspired by the layers of light and depth in our jewelry. You’ll find our signature palette of earthy tones with pops of color, plus playfully bold black and white stripes.

Brass accents are complemented by apricot tan and pistachio tones, lighting up the piazza. Natural textures immerse the space in our aesthetic, with a travertine stone centerpiece exclusively featuring Harris Reed x Missoma inside our bell jars.


Our signature palette of earthy tones with pops of color, plus playfully bold black and white stripes."


We work with so many incredible wholesale partners around the world — we’ve even recently opened a space in Liberty’s Jewelry Hall (a real pinch-us moment) — but this feels like a new opportunity because it gives us the freedom to experiment and create any way we want to. Come and see us; we can’t wait to meet you!



Win Win Win

As if you needed another reason to visit us, scan the QR code in-store to win a jewelry shopping spree worth £1,000. Or tag us on Instagram (either your haul or pop-up photos) with #MissomaPopUp for your chance to win a £100 voucher to spend. Crossing our fingers for you.


Plan Your Visit