This one goes out to the gold-getters. Gold jewelry has long been our community’s favourite and has never really gone anywhere – but right now, it's having a moment all over again. From chunky chains to delicate layers, gold is a metal that never goes out of style. As the pioneers of demi-fine, it's the metal we know best, which means we get asked about it a lot: what's the difference between gold vermeil and gold plated, which gold lasts longest, and how do you actually look after it? Consider this your one-stop guide for everything you need to know about gold jewelry – from the different types of gold we work with, to styling it, and keeping it shining.

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What is Gold Jewelry?

At one end of the gold jewelry spectrum, there's pure, 100% certified recycled solid gold – these are the forever pieces, handcrafted to last a lifetime. At the other, there's gold-plated pieces, which is what makes gold jewelry accessible for every day.

Types of Gold

Precious metals are at the heart of everything we do as demi-fine and fine jewelry specialists, and our pieces are made by hand with 100% certified recycled gold. Here's how our gold options break down.

Solid Yellow Gold

Gold content: 9k (37.5% pure gold) or 14k (58.5% pure gold) Pros: Forever pieces that last a lifetime. Best for: Investment pieces you'll want to wear daily for years to come.

Solid White Gold

Gold content: 9k (37.5% pure gold) or 14k (58.5% pure gold) Pros: For those who love the look of silver but want the durability of solid gold underneath, handcrafted from 100% certified recycled solid gold. Best for: A silver-toned everyday piece that's still built to last a lifetime.

18k Gold Plated

Our 18k gold-plated jewelry is crafted using two methods: electroplated onto brass with a two-micron layer on rings, pendant necklaces and bracelets, and a one-micron layer of 18k gold on our earrings. Best for: Trending or accessible pieces you might want to change up.

18k Gold Vermeil

Pronounced "ver-may," this is the gold-plating technique we're known for as the pioneers of demi-fine. It starts life as a sterling silver base, electroplated with a thick 2.5-micron layer of solid gold – a process called electrolysis, which makes it considerably more durable than standard gold plating. All our gold vermeil pieces carry the UK's '925' stamp for sterling silver purity, and are tested by the Assay Office, as required by law. Best for: Everyday demi-fine styling with a rich gold finish.

Mixed Metals

Can't decide between gold and silver? Now you don't have to, with 100% recycled gold and silver combined in one piece. Best for: Those who want to layer gold and silver together without overthinking it.

Types of Gold Jewelry

Your most-loved categories when you’re going for gold.

Gold Necklaces
From pendant necklaces to statement chains, gold necklaces are the easiest way to build a signature layered look.

Gold Bracelets
Chains, bangles and cuffs in gold style beautifully solo or stacked for a more-is-more wrist.

Gold Rings
Whether it's a single solid gold eternity band or a full gold-plated stacking moment, this is where you can express yourself.

Gold Earrings
From studs to statement drop earrings, gold styles are super versatile when it comes to ear stacking. 

Gold Hoops
A wardrobe staple in every size, from small hoops to bold or sculptural statement styles.

Gold Chains
The foundation of any gold jewellery collection – worn alone or as your base layer.

How to Style Gold Jewelry

• Layering - You can be as playful or as pared-back as you like. If you're a minimalist, go for one simple pendant necklace. If you're a maximalist, mix your gold pieces with  gems, beads and pearls. Our go-to rule: start with a base chain, add length, then throw in a textured or statement piece to draw the eye. But there really are no rules.
• Stacking - The same logic apply. Start with a base piece, then build in width, texture and shape.
• Mixing textures - Combine polished chains with beaded, pearl or gemstone pieces.
• Everyday pieces - We love our water-resistant gold edit for chains, huggies and rings you can sweat, swim and live in.
• Office outfits - Keep it polished and pared-back. Think delicate hoops and a single layered necklace.
• Evening looks - This is where you can go bigger: statement earrings, a bolder cuff, even more layers.
• Seasonal styling - Gold works year-round, but lighter, more delicate pieces suit warmer months, while chunkier chains and richer tones come into their own in Autumn/Winter.

What’s Trending in Gold Jewelry

• Chunky chains - Link up with statement-making links in your favourite gold hue.
• Organic shapes - Molten, sculptural silhouettes that give a fluid feel to your layers.
• Mixed gemstones - Colour is having a moment within gold jewellery, from malachite to lapis. 
• Layered necklaces - Multiple lengths worn together for a curated look. 
• Statement earrings - The bigger, the better. Play it by ear with oversized studs, sculptural hoops or drop earrings.
• Minimalist gold - Fine chains and delicate studs for those who want something subtle.

How to Choose Gold Jewelry

• Skin tone - Warmer, richer gold tones tend to suit warmer undertones, while cooler, paler golds can complement cooler undertones.
• Face shape - Longer drop earrings can elongate rounder face shapes, while studs and huggies suit most shapes effortlessly.
• Neckline - Choker-length necklaces work with off-the-shoulder or crew necklines, while longer pendants suit deeper necklines.
• Occasion - Everyday pieces for daily wear, or statement gold for your RSVPs.
• Budget - Gold vermeil and gold-plated pieces offer a more accessible price point, while solid gold is the one to invest in for a forever piece.
• Gift ideas - Birthstone pieces, engravable necklaces and bracelets add the perfect personal touch

Your Guide to Caring for Your Gold Jewelry

• Cleaning - Gently rub your piece with a soft, non-abrasive, lint-free cloth. For a deeper clean, use mild washing-up liquid with warm water and a soft toothbrush, then rinse and pat dry. Avoid dip polish or abrasive jewelry cleaners as these contain harsh chemicals that can damage your pieces over time.
• Storage - Store each piece separately in a dry, cool place away from direct sunlight, ideally reusing the pouch from your recyclable Missoma packaging to prevent scratching and tangling. Living somewhere humid? Pop in a small packet of desiccant crystals to help reduce tarnishing.
• Water exposure - Is gold jewelry waterproof? While our stainless steel plating is water-resistant, we'd always recommend removing your jewelry before swimming, showering or exercising. Moisture combined with chemicals can accelerate tarnishing and affect the gold layer over time. If your pieces do get wet, gently pat dry with a soft cloth rather than rubbing.
• Perfume - Apply perfume, lotions and hairspray before putting your jewelry on, not after. These products are one of the biggest causes of tarnishing over time.
• Travelling - Keep pieces separated in a jewelry roll or pouch to avoid scratching, and try to avoid leaving jewelry in direct heat for long periods.
• Polishing - Depending on how often you wear a piece, we'd suggest polishing every few weeks to every few months. Less frequently worn pieces only need polishing a few times a year.

Frequently Asked Questions